What Is Social Media Marketing?

what is Social media marketingSocial media marketing is a way of using social media sites to communicate your message to people who matter.

The value social media marketing offers over traditional marketing methods are many.

For one, social media marketing can in and of itself attract attention of readers. There is no other media required to disseminate your message. That is because this form of marketing is driven by word-of-mouth. From person to person. As more and more of your readers share your message with their social networks, your marketing message spreads.

And since your message appears to come from a trusted, third-party source, as opposed to you delivering the message direct, your message is much more likely to resonate with recipients.

The Story of Two Men And A Lady

To understand SMM’s value think of SMM like this:

Imagine two people enter into a pub. The first is a man. As he walks in the man proceeds to beat on his chest and scream out to everyone why he thinks himself so wonderful, so interesting, so amazing. So awesome.

He is ignored.

The second person is a woman. She goes in and sits next to another pretty girl. Starts up a conversation about the first woman’s clothes and beauty ideas and accessories. Just some casual ‘lady talk’.

As they continue to interact with one another they find they have similar backgrounds, interests, likes and dislikes. The conversation gradually moves towards dating.

The second lady mentions her plans to arrange a double date involving herself and her man and her brother, who needs a date. As she begins describing her brother, he walks in. Dashing good looks. Confident. Yet very respectful of others in the pub. Just as described.

The first lady is intrigued.

Which of those two scenarios is most likely to result in a possible date for either man? If you say the first, you are probably a typical arrogant guy. A clueless one at that. In all likelihood the second situation, the “wingman” situation, is more likely to result in a date. Why? Because the dude is not praising himself. Someone else is. Someone who has gained a measure of trust.

Despite the glaringly obvious possibility of sibling bias here, a third party recommendation is more trusted than self-praise.

The same is true of SMM…

Instant Internet Attention

Social media attention is an earned form of media attention rather than paid attention. Rather than self praise others are promoting you.

Earned trust is just one advantage of Social media marketing.

Oh. Word-of-mouth social media marketing can be a two-edge sword. Campaigns must be tracked and managed. That’s because just as people can share, tweet, and retweet your message, they can just as easily hammer your product, services, company, principals, or other aspects of your company or practices.

That is why SMM must be monitored and tracked. To insure the company is presented in the best light possible. And if there are problems in your ‘tribe’, tracking insures those problems are handled in a way that presents the company as proactive and reactive to the needs of its market.

Start Cutting Marketing Costs Right Now

Another advantage of social media is that it offers a relatively inexpensive platform for companies to implement marketing campaigns.

About Andre Bell
Andre strives to help marketers discover the near-immediate impact of honest ethical marketing practices. He has advised hundreds of business owners on how to keep their dignity as they implement direct response marketing methods that work. Andre is one of only a handful of remaining professionals who can boast having become an online marketer a decade before the World Wide Web came into existence. And as a serial entrepreneur Andre launched his first direct mail business around the age of 12-years old. He has been building and advising ever since.

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