Posts Tagged ‘Seo’

Search Engine Optimization is the process of getting your site or specific pages of your site to the top of search engine results for the targeted words and phrases people use when searching online for what you sell and do.

SEO may involve focusing on a few essential keywords or phrases or may involve an entire strategy consisting of complex on-site and off-site factors.

The complexity depends upon your marketing objectives and the level of competition that may exist.

Why Is SEO Important?

Studies show that 87% of businesses use the internet before selecting new vendors. And according to the US Department of Commerce, by the year 2012, 43% of consumers will make purchases influenced by the internet if not directly transacted online. This means businesses not properly positioned online will be left behind.

Having A Site Online Isn’t Enough

There’s a myth in online marketing that says if you build it they will come. That is untrue.

Creating a great looking website that no one can find is like building a major superstore and placing it in the middle of the desert or Amazon forest — and just waiting for people to find the store without knowing the store is there.

With over six billion competing pages listed in Google alone, there’s slim chance many people will Read the rest of this entry »