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report shows how to get "free" publicity quickly. This report may be
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How
Long Will You Continue To Say,
'No I Haven't Told The News Media About
My Company, But I've Been Meaning To...'
If you want to force the media to come running to tell your
story here's the plan you've been looking for .
Unsolicited Testimonial
"Wow, the
same day I used your news release formula my phone started ringing! This has
never happened before!"
How
To Attract All The
Media Attention
You Want
by Andre Bell, CEO of
Andre
Bell Consulting Group
Just
imagine... the news media fighting over one another to interview you.
Sure, that kind of thing happens to politicians and celebrities
every day. But did you know, with the right message you can
become the center of the news media's attention?
Sound far-fetched? It isn't.
And it's easy when you know
how.
But be careful... there are two
categories of publicity. Only one of those categories results in increased
sales and more money in your pocket.
Never pay for the
worthless, 'no brainer'
category of publicity that many
'gurus' and over-paid publicity
agents ask big fees to write for you.
"No-brainer" topics
like new product announcements will appear in your local press without much effort (or fanfare).
Never pay for that kind of 'publicity'. They are a great way to boost
your ego. If that's what you're after.
But if you want to get publicity that puts
money into your
bank account you need to take a different approach.
The key to
making money with your story is to
format your news in a way that the media
loves. When you do that
correctly the media will give you all the attention you want. You will get greater credibility with your target
market than advertising or any other marketing method could ever provide.
Then again, maybe you've already tried writing a news release on your own. Or maybe you
used one of the many 'professional' news release templates found in a book or on
one of the thousands of websites that claim to teach how to get free publicity --
only to find that no one cared.
Strength In Numbers?
Millions of news releases are distributed annually and
most fall on deft ears, no matter how "professional" the releases may appear.
The reason they fail is because most
releases are boring. They lack personality. They are not news.
Most news releases sound like this: "me, me, me, me, me,
me, me, me, me, me, me."
The news media doesn't give a crap about you. Or me. Or anyone else.
What the media wants to know is what do you have to offer
their readers, viewers, or listeners. Whatever you say has to be newsworthy.
That's the only thing that matters; news (real or "almost" real). If your release addresses an editor's concerns for
his viewers' interests you will get publicity.
So how do you go about getting this exposure?
One approach is to appeal to the media's interest
for stories with emotional impact.
How?
Take a look at the titles of the articles in
magazines such as People, Reader's Digest, Us, and even The National Inquirer. The
titles of those articles
grab immediate attention.
Your release also must have a dramatic
attention-grabbing theme and headline, if you want to get noticed.
37 Ways To Get the Publicity You Want
So what is the trick to writing a dramatic release that
actually gets distributed beyond the garbage pail?
I've identified 37 emotional angles that you can use.
However, one of the best emotions for gaining attention is conflict. Once
in a while, a little conflict is good.
Here are five fictitious subject headlines (at
least I think they are fictitious) that use conflict to grab attention:
Five Examples
Jesus enters the White House and
announces forgiveness of sins for all mankind. Eliminates death, sickness,
and taxes. Bush enraged.
Shell Oil accused of assassination attempt on inventor of
"fuel-less" engine.
Shell Oil lobbies against distribution
of new "fuel-less" commercial engine.
Supreme court approves bigamy. Women
rights groups in protest.
Paris Hilton seeks sex change
operation. Tired of men gawking her.
Get the idea? Good.
Each of these examples is purposely extreme to help
illustrate using conflict in a news release, not to offend.
Every product or service has an inherent "enemy"; some
person, company or organization that is affected by that product or perhaps by
its owner. That conflict does not have to be an external person or force. That
inherent enemy can also be internal, such as expressed in the fifth example of
Paris Hilton.
An Emotional Roller Coaster
The one thing you must keep in
mind when creating a release is that those who sort
through news releases are human beings, with human
emotions. They are not unfeeling robots.
That's why your release must be written to grab their attention before you have
a snow ball's chance of gaining distribution. The media believes if you grab their
attention you will grab the attention of their audience too.
The media will love you.
Hit 'em Right Between The Numbers
Hey, you don't have to use just one
emotional angle. You can mix and match emotional angles such as
combining human interest with conflict to create a
release that is guaranteed to stop the media in their
tracks.
Teenage Accuser of Michael Jackson Commits Suicide
Jackson Denies Allegations
Do you think the media would stop to read that release? You bet they would.
Would they run that story. Heck yeah, if it sounded even slightly true.
Why? Because the story has:
conflict
human interest
and it has one other sure-fire angle...
...big business busting.
Or to put it another way, attacking whoever is on top.
The media loves stories like this. Why? Because scandal sells news.
Having a story related to exposing big businesses, celebrities, and other rich and
famous (or infamous) people is the closest guarantee you could ever find for getting
free publicity.
So, before you write your next release ask yourself who would
be upset or concerned with your success, or the success of your product or
service. Then
build a news release around your answer to that question.
Call A Spade A Spade
By the way, don't bother paying
for
software that supposedly will write your release for you.
Every news release software program I've evaluated sucks.
They are worthless for actually getting publicity that puts money into your bank
account.
Why are they worthless? Because
they only create the 'no brainer' types of release you read about earlier. The
kind that cannot possibly generate sales.
Also, the news releases created by those
programs sound like the author grabbed templates from
one of the thousands of worthless books that don't work, and turned the book into
"news release writing software".
Beyond helping you write one of the worthless 'new product announcement' or
'new hire announcement' types of releases that appear in every local paper, those software programs don't
work at generating news that puts money into your pockets.
That's because they don't teach you how to properly
design a publicity strategy or write a news release that will make you a
credible expert and interesting guest the media will love to talk about
favorably.
The release is only half the strategy. The other half is knowing what to say
when the media actually calls you.
For that you need a media expert. Someone who's been in print, generated calls
by national media publications and who's used publicity to successful generate
calls even from television stations.
Here's How To Easily Get Free Publicity
Without Doing Any Writing
And Without Spending A Bunch Of Money
Let me do all the work for you:
I will write your guaranteed publicity
package for you. Our goal is to generate favorable mention
for you and your
product or service in market segments that benefit you. Your campaign may involve a single project or ongoing monthly
marketing campaigns, depending upon your objectives and budget.
I will create a publicity package that will
set you apart as an expert the media will want to call, instead of your competitors.
I will create a publicity package that will make the
media drool and fall in love with you
And I will give you a publicity
strategy for using these tools to put money into your bank account,
not just boost your ego (seeing money going into your account helps the ego
too)
And it won't cost $5,000 as publicity agents charge. But more on that in a minute...
Will Work For Food
Why do I want to do the work for you?
Though I've recommended
publicity and marketing strategies for years (and written many "killer" releases
for my own products and companies), providing full scale publicity campaigns where I
personally do the work to get the media calling you, is a new
service from me.
Why am I moving in this direction? Because clients are
overwhelmed with information.
The last thing they want is another
set of ebooks, reports, or videos to wade through.
What they
really want is someone to come forward and relieve them of the burden of
studying, and instead just do the work for them.
That works for
me...
You see, I want to quickly build up my portfolio of successes so I can
immediately raise my fee to match the rates publicity agents now charge.
That's somewhere in the range of $5,000 per campaign. But you won't have to pay that.
Before I explain how you can save some money there's something else you should
know...
I want you to understand what you get when you hire me to
create your publicity campaign:
A complete review of your current and past marketing materials
As many telephone interviews as necessary to understand your
business, your company, and your market -- without additional cost to you
A guaranteed publicity campaign that will drive the media
crazy
A professionally written bio and q&a that will knock
the news media off their feet to get to you
Coaching session to help you get comfortable with what to
say when the media calls
A complete publicity 'game plan' detailing how to get
the maximum mileage for your campaign
Make no mistakes about it... publicity agents charge $5,000 on up for the
same services I offer -- without a guarantee. But you won't have to pay
that. Since I guarantee publicity or don't pay,
there's never any risk to you.
Who should respond to this offer?
Accountants
Landscape Contractors
Antique Dealers
Massage Therapists
Authors and Writers
Medical Doctors
Auto Mechanics
Mortgage Brokers
Bookstores
Non-Profit Organizations
Building Contractors
Personal Coaches
Car Dealers
Personal Property Appraisers
Carpet Cleaners
Pharmacists
Chiropractors
Photographers
Clothing Stores
Printers
Dentists
Professional Speakers
Dry Cleaners
Real Estate Agents & Brokers
Entertainers
Real Estate Appraisers
Entrepreneurs
Restaurants
Financial Planners
Retailers
Fitness Centers
Self-Storage Business
Florists
Tax Preparers
Hair Stylists
Travel Agents
Hospitality
Veterinarians
Insurance Professionals
Website Owners
Interior Designers
Weight Loss Centers
You should contact me if you are a home-based business owner,
corporate decision maker, professional, or service business owner.
Publicity will help grow your business and help you dominate your market.
It's only a matter of time before one of your competitors finds my
guaranteed pay-for-publicity services. That means I won't be able to help you.
That's because to avoid conflicts of interest, I only work with one company in
any given target market. So stop procrastinating.click the publicity request link below and
lets get started today... before it's too late.
It's A Shame For You Not To Get Tons of Publicity - When Your Competitors Are
Doing It So Easily...
Shouldn't you be getting all the publicity you want?
Why sit back and watch your competitors get all the attention and glory from the
media (and all the money)? Isn't it time you 'kick sand in their faces' by being
the person the media goes crazy to get to?
It is possible when you know how. And even better, I will do all the work for
you. Even distribute your news story.
I know what you're thinking... there must be some catch. It can't be that
straightforward..
There is no catch. There's
nothing else to buy. No 'advanced' packages to sell you. No 'back end' publicity
offers. Nothing.
You really get a complete review of your current and past marketing materials,
12 months of guaranteed publicity-or-don't-pay campaigns that will
"drive the media crazy", and coaching
sessions on what to say and how to say it when the media calls. All for less
than $14 a day. How much under? My fee is based on how much work is
required of me, best distribution methods for your company, and other actual "hard costs"
that must be factored in.
Unfortunately there
isn't any way for me to know these hard costs without first learning
about your specific project and your specific needs and circumstances.
Though I can't guarantee a specific dollar amount will be earned from your
campaign, I can guarantee you won't risk paying $5,000 upfront, like
publicity agents charge. That's a ridiculous amount of money to pay, especially
when they don't even guarantee you'll get publicity.
Oh, if money is a concern then click the publicity request link below
and I will give you a specific quote after learning about your project and your publicity
objectives. (but don't hire me because of my low fee, hire me for guaranteed
results)
Sound fair? Thought so.
So... it's now up to you to decide what you want to do.
You can either sit back and watch
others get the media's attention or you can make them envy you. It's your choice.
PS:
Please don't contact me if you're
trying to promote tobacco products, pornography, anything harmful to others, or
anything religious or spiritual or political.
This offer is EXPIRED. Instead, if you need help promoting your business, products, or service,
complete the
fields below to receive a free no
obligation consultation from Andre. Finally
to learn how to
get the maximum sales, leads, and
profits possible
for nearly ANY business in ANY industry.
Request your FREE consultation today... (all fields required):
* Name
* E-mail
* Phone
Complete the fields above then click the button below...
NOTE:
I do not work
for free. And I'm extremely busy. Please do
not waste your time or mine if you are not seriously in a position to
hire me. I'm not looking for anyone who has to scrape up the money to hire me.
I've no desire to feel your investment makes me responsible for the complete
livelihood of you, your family, or your employees.
That's a risk I don't want to
take.
If you are in that unfortunate
position, you can't afford to implement my strategies -- because in most
cases it takes money to follow through. Also, I rarely take trades for services, partial inventories, promises of
first born sons, real estate (well maybe that's one exception), or hardly
anything else that I have to "fence" to get payment out of. My fees are
reasonable, still... lets be honest... either you can afford me or you can't. If you can, then
lets work together.
Click the publicity request link above
and lets get started.
