Sequential Copy Example:

Initial Squeeze Page:

This is the home page. Visitors are presented with a low risk free offer. The requirement is they must enter their name and email address to receive the free offer.

Landing Page:

After visitor registers for free offer they are sent to the landing page with special offer to get full course beyond free offer. They are presented with an 'add to cart' button as the only action.

One-Time Offer Upsell:

After visitor clicks to buy they are sent to a special one-time offer upsell. They may either purchase the one-time offer or click 'no thanks' to the upsell offer with intention of buying just the product.

2nd Attempt to Upsell One-time Offer:

If visitor declines one-time offer they are presented with a simple 'are you sure you want to miss out???' offer. Only here can they actually purchase the product without the upsell. Or they can also purchase the upsell from here - so far 100% of buyers have accepted the one time offer. It's too good to be passed up. We may permanently increase the one-time offer price after testing price conversions further.