I’ve been doing more reading about psychology and persuasion and came across a new tactic I hadn’t heard of before. This tactic is titled ‘3×7′ and supposedly will have a huge impact on creating a feeling of familiarity and improve recall when dealing with complete strangers. It makes people more comfortable dealing with you.

If it’s true this will be great way to boost prospecting results using direct mail and email marketing.

I’ve got a new direct mail campaign going into the mail this week. I’m so excited I’m gonna try the 3×7 method soon as I get my hands on a couple of hard-to-find items I’ve been searching for a while now. Anyhow, once I see the results of testing the 3×7 method, I’ll post them here. Maybe it’s all hype or maybe the tactic really does work.

I won’t know until I try.

Check back later during the week or use your rss reader to subscribe to my blog. You’ll get a notice soon the results are posted.

Andre