Sometimes being a writer and researcher is a curse. Recently I was doing research to evaluate the possibility of taking a ‘Candida doctor’ and his team of marketers on as a client.
I added myself to as many competing mailing lists as I could find. I also looked for competing products and marketing materials to get my hands on. This is something I always do with any potential client.
Someone Is Lying To Us
From this research it wasn’t long before I was reminded that many cancers and Candida ailments [as well as a ton of other modern ailments] are ‘fixable’ with natural products. Products that are now restricted or otherwise banned for human consumption in the USA.
But I didn’t just listen to the marketing ‘hype’ from folks with something to sell. I verified natural cures were indeed documented in older copies of Merck’s Manuals as well as other medical journals. Natural cures were not blind quackery as some would have us believe.
Well, me being me…when I come across a natural cure for anything I’m quite likely to test it–even if I do not have those symptoms. This was the case with these so-called cures. I wanted to see what would happen in my body if I tried them out. (The curse of being a researcher).
Guilty Until Proven Otherwise
When it comes to marketing promises follow to the letter the protocols outlined. I never accept any claim outright.
Don’t get me wrong. This isn’t a rash decision. Now that I’ve gotten a little older I’m in no way a foolish risk taker. Risk taker yes. But calculated risk.
When it comes to matters of life and death I may be more risk-averse than almost anyone I know. I’ve grown accustomed to being alive. And I’d like to stay that way.
Here’s what happened when I tested the promises and protocol of one competing product…
I won’t lie. I was worried about following the ‘natural’ protocol I was reading. It sounded dangerous. In fact the warning from the manufacturers of the natural product listed a ton of dire consequences. One of which is death. That kind of warning isn’t something to be taken lightly.
Why’d I try it anyways?
I was suspicious of the claims that this stuff would kill me. That’s because ever since I was a kid my father had told me stories about his parents forcing this protocol on him and his seven siblings when they were kids. Though he never did the same to us.
Well, my father’s experience plus me perusing several dozen medical journals and medical studies stating that forms of this protocol were used for many other ailments –for centuries– before pharmaceuticals became widely known also made me think that maybe the claim of this being deadly was a blatant lie.
So I took a calculated risk. A risk nonetheless*.
Rolling The Dice
The protocol made me burp. Lots of uncontrollable burping. I felt like I was reliving that scene from Charlie and The Chocolate Factory with Charlie and his grandpa burping over and over — but without the cute bubbles.
Andre strives to help marketers discover the near-immediate impact of honest ethical marketing practices. He has advised hundreds of business owners on how to keep their dignity as they implement direct response marketing methods that work. Andre is one of only a handful of remaining professionals who can boast having become an online marketer a decade before the World Wide Web came into existence. And as a serial entrepreneur Andre launched his first direct mail business around the age of 12-years old. He has been building and advising ever since.