Here’s the first of my posts promising to openly publish right here on my site a great deal of the body of knowledge I’ve gained over the years.

This first marketing ‘brain dump’ is a revisiting of my previously published direct response marketing lesson.

Before I get into that I recommend you first read Alexi Neocleous’ Kaizen Marketing System.

And no, this was not a product plug. I didn’t know the author and he didn’t not know me. Since writing this post originally, I’ve contacted the author and added an affiliate link. Still though, I believe his work is a good primer to understanding the Kaizen philosophy from a marketing perspective. Plus there are quite a few cut-and-paste tools to put to use right away.

Basically Kaizen is a Japanese philosophy that focuses on continuous improvement.

I like Alexi Neocleous’ Kaizen Marketing System because it teaches the value of constant improvement. In my eyes though, his work has a serious shortcoming. The author does not go as deep into the power of compounding incremental improvements as I would recommend.

What I mean is you can achieve linear growth through constant improvement or you can choose exponential growth. Either is possible. My take on the Kaizen philosophy involves exponential growth.

In one of my free videos I explain how to use incremental improvements as low as 5% in key areas to increase overall bottomline sales and profits by 150%. These principles apply to all businesses.

The biggest problem with this approach isn’t making Kaizen work, it’s getting business owners to even look at the process in the first place.

The thing is, most business owners automatically balk at the idea. Since exponential growth is outside their realm of experience, they knee-jerk respond that they need ‘custom’ solutions. They refuse to accept that this is a custom approach, based on their circumstances. Not someone else’s circumstances.

So where do you begin making incremental improvements if you are among the few smart enough to know that this is not a one-size-fits-all approach? Start with improving the marketing you’re already doing.

This step costs nearly nothing to implement and can produce fast cash flow when handled correctly.

My marketing course discusses this first step in more detail.

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