“Needed:If you (or someone you know) has taken the AWAI online copywriting course, please share your review. If you know of anther course like it, please suggest.”
Well, since my response exceeded the LinkedIn limit I posted my original response here to my blog. The material has been updated over the years for clarity.
Hopefully the no-holds barred response benefits you too…
“Marsha, where do I start?
It’s been quite a number of years since I first joined AWAI as a member of their Six-Figure Copywriting Course. To be honest, I’m glad I joined. Would have been a huge mistake to pass this one by. However, that does not mean I give the course glowing reviews.
First off let me start by saying there is no better single source to begin learning to write professional direct response copy anywhere near this price range. Period. No other single course this strong exists–in any price range.
That said, I’m not saying get the AWAI course and nothing more. I’d never recommend just a single course for learning to write copy.
An advertising and marketing writer needs well-rounded exposure to gain maximum competence. Not even AWAI’s Accelerated Program for Six-Figure Copywriting is sound enough to gain a complete knowledge of sales copy when competing against other writers (thus the advanced course) nor complete enough to provided specific tools for getting paying clients after completing the course (thus the upsells for client-getting training materials).
AWAI taught me copy details I did not know beforehand.
AWAI taught me how to properly use false closes, the principle of the Four Legged Stool, The Architecture of Romance when assembling copy, and how to use the seven deadly sins (and quite a number of other emotions) in copy.
Mind you, I had been writing copy over the course of two decades before learning these formal definitions from AWAI. I had bits and pieces but no formal training. Most of what I knew to this point I picked up by studying and swiping from the works of copywriters who came before me–and then just putting the stuff into the mail to see what worked. And what didn’t work. The AWAI Accelerated Program for Six-Figure Copywriting course helped me better understand how copy should work, as a whole.
Powerful desktop reference. The AWAI Accelerated Program for Six-Figure Copywriting is a great reference tool. You will go back to it often. Is one of many I refer to throughout the year when creating copy.
Given your speaking and education background, you might find the writing side of the material a little too basic. Then again, the course really isn’t about grammar and punctuation. It’s about assembling copy that sells. So you might also benefit from having a course that defines several direct response copy elements in a single well-structured source as the AWAI course provides. I know of no other single source that does this so well.
Andre strives to help marketers discover the near-immediate impact of honest ethical marketing practices. He has advised hundreds of business owners on how to keep their dignity as they implement direct response marketing methods that work. Andre is one of only a handful of remaining professionals who can boast having become an online marketer a decade before the World Wide Web came into existence. And as a serial entrepreneur Andre launched his first direct mail business around the age of 12-years old. He has been building and advising ever since.