Here’s how to guarantee an increase in new sales and repeat business without taking on a dime of extra expense…
In today’s lesson I want to tell you about a marketing concept that can easily double your sales without adding a single penny in extra expense.
This proven profitable concept is freely available to every entrepreneur and business owner, yet few use it.
After I discussed this concept with one business owner he said there’s no way he’d ever tell any of his customers about this for fear that customers would rip him off.
What has been the result of his not using this concept?
Despite being in business for five years he is closing his doors and folding up shop (just letting it go out of business because it’s too unprofitable even to sell). That five year period was hell for him. He had to do all the work himself, often getting up at five o’clock every morning to start his day because he couldn’t afford to hire employees to run the business for him.
Despite avoiding the overhead of employees his business is still not profitable enough to pawn the work off on even a part-time employee. So now he has to dissolve the company so he can gain his freedom back.
What was his mistake?
He believed he could grow his business by withholding something good from his customers. That belief has backfired to the point of putting him out of business.
you’re probably wondering, what is this concept that could have turned his business around (and still can if he weren’t so miserly).
The concept is offering better-than-risk-free guarantees to clients and prospects. These are guarantees that are so appealing that your prospects end up better off from doing business with you even if they get a full refund from trying your product or service.
This is what I mean.
In one of my promotions I tested a BTRF guarantee.
I titled it “My Ironclad Better-Than-Risk-Free Bankers Guarantee”.
Instead of just saying ‘satisfaction guaranteed or your money back’ I go further.
Here’s What I Promised
Look. I was a banker for ten years (9 years, 11 months, and 22 days if you want to be technical) and I know how hard most business owners focus on earning a positive return on their dollars. That’s why I will guarantee you a 2531% greater return on your marketing dollars than if you were to stick your money into the bank and just sit on it for 12 months.
Here’s what I mean.
Right now if you’re lucky you can find a bank that is paying a 1% interest rate on the dollars you leave in their bank (most are paying half a percent or less). On your $395 investment a one-percent return works out to a measly $3.95 after 12 months, if you can get it.
Andre strives to help marketers discover the near-immediate impact of honest ethical marketing practices. He has advised hundreds of business owners on how to keep their dignity as they implement direct response marketing methods that work. Andre is one of only a handful of remaining professionals who can boast having become an online marketer a decade before the World Wide Web came into existence. And as a serial entrepreneur Andre launched his first direct mail business around the age of 12-years old. He has been building and advising ever since.