Here’s a marketing tip that took a business owners dream from zero to over $54 Billion dollars – despite having faced bankruptcy and having to fight in court to keep his family from committing him to an insane asylum for trying…
It’s summertime and millions of tourists will flock from around this huge world of ours to come to sunny California to visit Disneyland.
For a moment I want you to imagine that you’re here standing among the tourists.
Just before you enter the gates of ‘The Magic Kingdom’ with a heart all pitter patter with glee and excitement you look up and instead of seeing the Disney moniker you see YOUR name high above for everyone to see.
You look around and realize that those millions of travelers are here because they love you.
In fact, each of them willingly paid hundreds of dollars just to reach this point so they can spend even more money once they enter into your kingdom.
Wouldn’t that be a great feeling? Yep.
Far fetched? Not at all.
The problem is, if you’re like most business owners you want to grow but do not realize you’ve unknowingly placed restrictions on your growth. Restrictions that prevent millions of others from lining up to spend money with you.
I am now going to share a Disney secret that if you choose to use can make more money for you through your business than you can possibly spend in your entire lifetime, a secret that Disney has managed to use very effectively and profitably for over 80 years.
To understand this secret you need to ask yourself, where would Disney be right now if Walt Disney had said to himself early on, ‘I’m in the business of making animated cartoon shorts and that’s where I will stay’.
He’d be bankrupt and out of business like other movie studios of that bygone era.
Disney became a multi-billion dollar international conglomerate through one easily duplicable means; diversification.
Walt Disney had vision. He saw beyond cellophane and glass and dreamed of other areas he could move in to; theme parks, feature films, live action movies, licensing, merchandising, real estate, restaurants, and more. Disney saw beyond animated silent cartoons.
You may say you don’t have an artistic bone in your body so what does Disney’s example have to do with marketing and growing your business?
Tell me, what business are you in?
If you say you’re in the business of making money and your product, delivery method, and marketing method are just means to an end you’re correct.
But if your answer is limited to your method of marketing or some title you’re seriously limiting your growth and income potential.
For example, if you say ‘mine is an internet business’ you miss out on other areas of making money such as direct mail, yellow page advertising, news papers, publicity, networking, radio and television interviews, joint ventures, and 185 other marketing methods.
Andre strives to help marketers discover the near-immediate impact of honest ethical marketing practices. He has advised hundreds of business owners on how to keep their dignity as they implement direct response marketing methods that work. Andre is one of only a handful of remaining professionals who can boast having become an online marketer a decade before the World Wide Web came into existence. And as a serial entrepreneur Andre launched his first direct mail business around the age of 12-years old. He has been building and advising ever since.