Free Marketing Course – Lesson #4 – Do You Practice OPE

“Do You Practice OPE?”

Here’s a marketing tip that can generate huge sums of income and produce millions of dollars in new money with very little cost ($10-$500) and nearly no risk whatsoever

Today’s marketing tip involves a principal that not one in 10,000 business owners is using–yet is so profitable it has taken many hole-in-the-wall businesses and turned them into multi-billion dollar corporations almost overnight.simple and in some cases doesn’t cost any money to implement.

Few are using it because most suffer from marketing myopia, thinking this won’t work — though they’ve never tried it before.

Those who do use this tip generate huge sums of income and see tremendous returns on their marketing investments, with very little cost and nearly no risk whatsoever.

This tip that I’m speaking about today is called affinity marketing.

What is affinity marketing? It’s a marketing principal that allows you to sell your products and services through the efforts of organizations your target market already knows.

There are two major benefits of marketing through large groups in this way.

  • The first is that it is easier than trying to sell directly to strangers on your own and costs you little money to reach a bunch of people quickly.
  • The second benefit is that because your materials are being distributed by someone your target market ideally already trusts, you gain instant credibility.

There is no need for you to deal with the common objections your target market might raise about who you’re or whether or not you’re qualified. All of this is assumed when you’re introduced to your target market by your affinity group.

Let’s give you a real-world example of how this works.

Here in California we have several theme parks including Disneyland, Knott’s Berry Farm and Magic Mountain.

The example that I want to share with you through this tip is a letter that Knott’s Berry Farm sent to a medical supply company that I did some work for.

In this package Knott’s Berry Farm sent a letter addressed to the human resources department. The letter speaks of an employee discount program and includes several discount coupons for the human resource department to distribute to employees.

The letter was very well written. Nowhere does Knott’s Berry Farm lower it’s head or beg for distribution of the coupons.

All throughout the letter the tone is one that assumes the HR department will distribute the coupons, while at the same time painting a picture of exclusivity.

Why did they do this? Because they know that families with money have jobs and companies with 50 or more employees respond favorably to incentive and discount programs.

How does the park maximize affinity marketing to assure the coupons get used?

Knott’s sends fewer coupons than there are employees. That adds urgency because people are greedy and possessive by nature. Those coupons will immediately get snatched up because there are so few of them compared to the number of employees.

About Andre Bell
Andre strives to help marketers discover the near-immediate impact of honest ethical marketing practices. He has advised hundreds of business owners on how to keep their dignity as they implement direct response marketing methods that work. Andre is one of only a handful of remaining professionals who can boast having become an online marketer a decade before the World Wide Web came into existence. And as a serial entrepreneur Andre launched his first direct mail business around the age of 12-years old. He has been building and advising ever since.

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