“How to Double Your Business Without Spending A Penny!”
Despite what ad agents might tell you, the greatest success in direct response marketing does not involve spending more money on ads. Here’s what it really takes…
Lets now talk about the one strategy that won’t cost you a penny more than you’re now spending to build your business: increasing the effectiveness of the marketing you’re already doing.
Despite what ad agents might tell you, the greatest success in direct marketing and advertising does not involve spending more money on ads or running the same unresponsive ads repeatedly in hopes they some day work.
Ad agents will tell you if an ad isn’t working spend more money to make the failing ad bigger.
That’s just plain stupid! That’s like telling a drowning person to drink more water until the water becomes air.
That never works!
The truth is, you don’t spend more money on the same ad… you change it. Or get rid of it altogether.
Why? Because for MOST businesses traditional advertising is ineffective and is a complete waste of money.
Besides, there are more effective and profitable ways to increase your sales and profits without advertising. I’ll explain how to do that in another lesson.
But for now whether you seek to get clients through advertising, promoting seminars, internet marketing, or some other marketing method, you must make your message responsive and persuasive every time you communicate.
When you focus on making each marketing communication more effective you can double or even quintuple your sales, leads, and customers — without increasing your ad budget a single penny.
So, how do you improve your marketing communications?
- First, eliminate the 32 Fatal Advertising Mistakes Everyone Is Making. This alone could double your sales. Incidentally, I wrote a report called and recorded an audio CD from the report. The CD sales for $37. But if you’d like to receive a free copy of the report, make sure to subscribe to my announcement list at the bottom of my marketing course.
- Second, recognize what isn’t working in your marketing and advertising… then replace it with more persuasive and compelling words that force people to buy from you.
Why is this important?
Because if you don’t have an effective sales message, you’re not going to make any sales.
You have two choices when it comes to creating a more powerful sales message: write your marketing materials yourself, or hire someone to do it for you.
Hiring a copywriter is an expense if you don’t have a tried and true product or service. I should know, I write for a living. Though my fees are reasonable, most small business owners don’t have the kind of cash on hand needed for hiring me.
And the problem with improving your sales copy on your own and without any help is that it can take years of trial and error testing to get it right. Yes, day-to-day working in the trenches is guaranteed to make you an expert. But who has years to get it right all on their own?
Andre strives to help marketers discover the near-immediate impact of honest ethical marketing practices. He has advised hundreds of business owners on how to keep their dignity as they implement direct response marketing methods that work. Andre is one of only a handful of remaining professionals who can boast having become an online marketer a decade before the World Wide Web came into existence. And as a serial entrepreneur Andre launched his first direct mail business around the age of 12-years old. He has been building and advising ever since.