In this lesson you’re about to learn a secret I ought to shoot myself in the foot for disclosing to you. Once you know this secret you may never again fall for my marketing tactics when I try to use them on you…
Since I promised not to withhold any information from you in this course I’m going to disclose a secret technique to get your prospects and clients to write your most powerful headlines and subheads for you — for free!
The headlines and subheads your clients and prospects write will be more powerful than any copy you or I could ever come up with on our own.
The words and phrases your prospects and clients use will instantly align and ‘ring true’ to other clients and prospective clients who have the same views and desires — because the words were written by someone who was thinking and feeling the same way.
When you and I write headlines we try to imagine what it feels like to be your prospect. We try to imagine what it’s like to face the problems and challenges and desires your prospect is facing.
But when your clients and prospects write, they are writing from their own perspective. They know exactly what they are feeling and know exactly what bothers them.
That’s why their words are more powerful than ours–they are living it.
That’s why you must get them to write your headlines and as much of your copy as possible. And you want to know a secret? They will do it for FREE if you only know how to ask them.
You might think this is a far-fetched idea that I’m just making up.
It isn’t. And I’m going to prove it to you.
When YOU confirmed your subscription to my marketing course you were sent to a ‘thank you’ page that had this information on it:
Thank You for Requesting Your Marketing Course
You will be receiving the first lesson shortly.
One more thing. I do my best to answer questions through my blog, newsletter, articles, and updates to my Marketing Course. So please take a few seconds to complete the form below and submit any questions you’d like to have answered. Thanks!
What are the biggest question(s) you have about marketing or copywriting, that you would like answered?
Please be as specific as possible and include your name and email address if you’re expecting a reply.
2,638 people so far have completed that and others of my web forms and told me the exact problems they are facing and the exact information they are looking for.
Guess what I did with those 2,638 responses.
I looked for patterns of repeat phrases, concerns, and desires. Then I used the exact wording to create headlines and subheads, and in some cases complete paragraphs.
These words instantly aligned with the desires of others who have those same concerns.
Andre strives to help marketers discover the near-immediate impact of honest ethical marketing practices. He has advised hundreds of business owners on how to keep their dignity as they implement direct response marketing methods that work. Andre is one of only a handful of remaining professionals who can boast having become an online marketer a decade before the World Wide Web came into existence. And as a serial entrepreneur Andre launched his first direct mail business around the age of 12-years old. He has been building and advising ever since.