Five Closely Guarded Marketing Secrets Revealed
I’ve reached a very difficult decision. One that will probably bankrupt me if I’m wrong.
For the past 30+ years I’ve studied well over 1,000 books, culled tons of marketing and business pointers from hundreds of audio and video recordings, and attended dozens of seminars and workshops and courses of one kind or another. All with the goal of improving my life and abilities.
Well, in a little under five years I’ll be 50 years old. How much more life I have left is anyone’s guess.
So I’ve decided to openly publish a great deal of this body of knowledge here in my blog. The last thing I want is to wake up in the next life kicking myself because of what might have been in this life. Yeah, a morbid thought but the reality is, I have way too much specialized knowledge to lay waste.
Since I can’t share this knowledge one-on-one with each of the thousands of visitors I get each year, I will instead post the knowledge here.
Is this a mistake? Maybe. After all, we consultants have only two things to sell: our time and our expertise/knowledge.
But I suspect only good can come from this. Why? Because after interacting with hundreds and hundreds of business owners over the years I know the vast majority fall into one of three categories:
- - They feel they already know everything and won’t listen anyways… so what they read here won’t prompt them to hire me no how.
- - They are close-minded and feel their circumstances are ‘different’ and need ‘customized’ solutions when in fact there is ‘nothing knew under the sun.’ Just repackaging and blowing smoke up their skirts, while pretending the solution is custom. In my mind that’s basically lying to people.
- - They are too busy to implement on their own and even if I give them a complete roadmap they will still hire me or my firm to implement.
So the way I see it, being open with my knowledge here in my blog is all gain for me.
But please don’t misread my intent. I’m not available to work for free. No way. I don’t have time for that. I still charge a premium for what I do. I’m not the cheap alternative. If that’s what you are looking for then by all means keep looking.
Strategies and tactics and resources I will share here:
- - SEO and online marketing
- - New client and customer generating methods
- - Methods to sell more to existing and past clients and customers
- - Powerful marketing approaches few companies ever consider
- - And tons more marketing ’secrets’ you’d have to dig for years to uncover
All of these areas will focus on fast, measurable marketing methods. The goal is to generate more sales, increased client loyalty, and how to get more referrals on queue, not just fickle word of mouth guesswork.
You won’t have to sort through fluff ’stories’ and ‘filler’ designed to entertain — or designed to mislead. The focus is implementation. How to.
Ok. That said… after I post this entry I will create a new category. Then add new, or updated business growth content each day.
So if you want to read that content, come back daily. No clue how long I will leave the info. May be indefinitely, may be just a day or two. Maybe I will add the content to a book when completed so the only way to get these details will be to cough up cash. Or not.
Heck I don’t know. For now I just want these details out of my head and on the net, so I can die happy knowing all that I know didn’t die with me. Yeah, an appeal to my own cravings for legacy. If you don’t know what I mean, you will… as long as you stick around :)
In the meantime, if you want direct assistance…
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