Free Sales Letters

I've spent 27 years studying copywriting and I still don't know everything. No one does. I will admit too, you know more about your business than I'll probably ever know.

One thing I do know though after all these years is how to tell the difference between a valuable direct mail template or marketing course and an outright scam. If you get this wrong you end up in a deeper hole than when you started.

Don't get me wrong. Knowing how to make money with the power of your pen or keyboard is a great feeling. I love it when a program I put together on or offline starts bringing in the bucks. I know of no other way to bring in cash so quickly and consistently (short of robbing a European bank for millions--and even then direct mail still can make more money).

Direct mail sales total over two trillion dollars annually.

Obviously direct mail works.

But you already knew that. Otherwise you wouldn't now be searching for free sales letter examples or free sample sales letters templates.

Whether you're just getting started at writing direct mail copy or have been at it for years you've probably tried free direct mail templates or have even been scammed by products that sounded like they would work, but didn't. I must admit, I have too.

After all these years of study I think I (mostly) have gotten it right.

Let me take a moment to explain to you the things you also must do with your copy if you want to stop spinning your wheels trying to figure out what works and what doesn't work. I also want to tell you how to get your hands on direct mail templates and get your hands on an "insiders guide" to copywriting success that will make you rich. But more on that in a minute.

First, lets talk about what you need to do with your copy if you want to make money just from the words you type out of your computer keys.

These Little Mistakes Are Costing Companies Billions

• Mistake #1: Sending a single letter and then sitting back crying because the mailing costs exceeded the income earned. The majority of your sales come from mailing multiple messages to each recipient, not just one letter. If you plan on mailing only one letter I suggest not mailing at all. Your profits will likely remain the same. Zero.

• Mistake #2:Sending the letter to the wrong people. My goodness, this is so heavily violated that it should be the Eleventh Commandment: "Though Shall Not Mail to Complete Strangers Who Have NOT Identified Themselves As Having A Connection With You Or A Prior Interest In What You Offer!" Don't waste time mailing to an untargeted list. It won't work.

• Mistake #3:And the Twelfth Commandment: "Though Shall Not Put People To Sleep With A Boring and Passive Sales Message!" -zzzz

How To Create Direct Mail Copy That Sells

After you've eliminated those mistakes from your marketing you must next write content that is compelling and interesting.

Your message must grab your reader by the eyeballs and make it impossible for them to bat an eye for fear of missing something juicy. That's what effective direct mail copy does for you.

So what are the steps in creating content that will keep your readers glued to your sales letter?

Here they are:

• Write compelling content that magnetically attracts readers like sugar water attracts humming birds--it's impossible for them to resist you.
• Use a powerful "hook" throughout your message. All great ads use a hook to set the ad apart from every other message that competes for the attention of the same market. The last thing a sales message should do is sound like every other ad that is out there. When it comes to marketing, sameness will kill your sales.
• Focus your message on benefits to your reader. Remember W.I.I.F.M.
• Use plenty of credibility statements.
• And most of all...

...PREACH TO THE CHOIR!

Communicate your message to people who have a predisposition towards wanting what you're selling, or have shown they already have a predisposition to believing you.

It's easier to preach Jesus to Christians than to atheists. It's easier to persuade Buddhists to follow the ways of Buddha, than to get a Christian to do so.

The same holds true to what you're selling. It is far easier to sell to people who already want what you're selling than to sell to people who must first be convinced of the value of your product or service.

The secret to copywriting success is to filter out those who don't have an interest and communicate only to those who do.

If you are looking for sample sales letters to emulate, Google lists a number of great sales letter samples. I suggest searching through Google for a few templates.

Discover The Secrets For Turning Your Words Into Cash

Also, above is a sample sales letter layout for you to review. 

Once you have your layout the way you like, double check your work. Make sure your sales letter contains each of these elements, as a foundation for great copy:

• the hook
• the offer
• the guarantees
• reason-why
• benefits
• sample direct response headlines and subheads
• use of emotion (this is a big one)
• use of  postscripts (P.S.)
• and urgency

Those areas are just the beginning to writing a powerful sales letter.

There are hundreds more 'tricks of the trade' that get inside the head of your reader and prevents them from putting down your sale piece until they finish reading it. I'll give you an example in a minute.

But first, double check your direct mail sales letter to see where improvement can be made.

By the way, if any of those copywriting elements sound unfamiliar to you or you need help applying them to your message then I strongly suggest you get your hands on the copywriting 'cheat sheet' templates listed at the bottom of this article.

You'll get a collection of pre-written, copyright free sales letters and templates that you can use in any business -- even if you've never written a thing in your life -- so you never have to write another sales letter from scratch again.

And what's nice about this is you don't have to spend time studying the mechanics of a good sales letter to get this right. These templates and copyright free sales letter examples will instantly give you a strong sales letter that will pull in sales, for almost any business.

You also learn so much more that I just don't have the space to list it all here.

If you're serious about making your next direct mail project work you absolutely must add my recommended product to your library. I did and I refer to it several times a year as a refresher, to make sure I stay fresh and accurate in my writing.

The Proof Is In The Pudding...

Hey, do you remember I said, "There are hundreds more 'tricks of the trade' that get inside the head of your reader and prevents them from putting down your sale piece until they finish reading it..." ?

Here's a copywriting secret you won't find available to the general public. The human brain is designed to solve problems. If you give it a situation that is unresolved it will continue until that problem is solved or can be erased or forgotten. It hates cliffhangers.

So if you want someone to keep reading what you have to say you simply tell them something like, "I'll give you an example in a minute. But first..." then you go onto some other subject. I used three cliffhangers in this article. Did you catch them? Did you scroll to the bottom of the page to see if what I hinted at was there? Or did you keep reading all the way through?

Cliffhangers are designed to make you do that. Use them and your readers will be forced to continue reading or skimming until they find what you were holding out from them. Just like you did ;-) 

That's just one way to guarantee your message is read.

Consider that a free copywriting lesson. To get more "meat" of copywriting I suggest you get the guide below.  You can either continue surfing for "free sales letter templates" that don't work, or you can cut to the chase and start making money with your words now. Either way it's your choice.

Yours In Success,