Marketing

My musings on marketing and copywriting strategies

Setting up a small business website

It seems when I’m approached offline by business owners there is one topic I’m cornered and asked about more than any other…it’s how to setup a small business website. If […]

What is Google Adwords?

What is Google Adwords? How can a small business best manage Adwords in-house or through an agency? These questions and more are answered in this post.

Consulting Manifesto

This post is a follow up to my previous post titled How To Identify A Consulting Leech. After writing that ‘rant’ these four points began eating at me [pun not […]

How To Identify A Consulting Leech

leech 1. any bloodsucking or carnivorous aquatic or terrestrial worm of the class Hirudinea, certain freshwater species of which were formerly much used in medicine for bloodletting. 2. a person […]

How to create powerful guarantees

When it comes to guarantees in copy there are three choices I’ve noticed. Option 1, no guarantee. Option 2, a vague or boring ‘copycat’ guarantee. Option 3, a compelling winning […]

Yesterday I warned the world was NOT going to end on 12-12-2012. Here’s a partial reminder of what I said: As I sit here listening to fire trucks blaze by […]