Marketing

My musings on marketing and copywriting strategies

Successfully Putting Your Local Business Online

The idea of ‘going online’ leaves many decision makers feeling overwhelmed. This article gives the information needed to answer the five greatest questions about putting a business online.

Setting up a small business website

It seems when I’m approached offline by business owners there is one topic I’m cornered and asked about more than any other…it’s how to setup a small business website. If […]

What is Google Adwords?

What is Google Adwords? How can a small business best manage Adwords in-house or through an agency? These questions and more are answered in this post.

Consulting Manifesto

This post is a follow up to my previous post titled How To Identify A Consulting Leech. After writing that ‘rant’ these four points began eating at me [pun not […]

How To Identify A Consulting Leech

leech 1. any bloodsucking or carnivorous aquatic or terrestrial worm of the class Hirudinea, certain freshwater species of which were formerly much used in medicine for bloodletting. 2. a person […]

How to create powerful guarantees

When it comes to guarantees in copy there are three choices I’ve noticed. Option 1, no guarantee. Option 2, a vague or boring ‘copycat’ guarantee. Option 3, a compelling winning […]

Who really controls your mind? If you say you do, I beg to differ. Especially if you live in the USA or some other country bombarded with marketing messages or […]

Yesterday I warned the world was NOT going to end on 12-12-2012. Here’s a partial reminder of what I said: As I sit here listening to fire trucks blaze by […]