A few days ago I was invited to download and test a demo version of an SEO software program. In the past this program had been praised by affiliate marketers during a massive product launch. You know, one of those campaigns where everyone and his brother is sending mass emails hailing a hitherto unreleased product as the best thing since sliced bread. Even a number of ‘gurus’ promoted the heck out of this software prior to its release.
The marketers claimed the product could deliver nearly everything you’d ever need to know in order to get top SEO ranking.
Well let me tell you after putting this software through the wringer I was not impressed.
What those marketers didn’t tell you was that the software does not handle any of the actual SEO ranking workload for you. All the software can do is generate a report of findings. Basically it reports on things like keyword analysis and the names of blogs or other sites you might want to post content to. But the software does none of the actual SEO work for you. It simply reports information you can find yourself via Google and a few minutes of searching–for free.
So in essence if you had dropped down several hundred dollars for that heavily promoted software and then ran it through its paces you still would be no closer to improved SEO ranking than if you had chosen to keep your hundreds of dollars in your own bank account.
If that wasn’t bad enough you would then need to face the ‘joy’ of spending hundreds of hours (literally) doing tedious ‘recommended’ labor by hand despite the money you
wasted for SEO software. Er, I mean, ‘invested’ in hopes of getting the alluded to promises made by the shady products marketers.
If the software handled the work it reports for you to do then it might be worth a few hundred bucks. Maybe. But as-is it is a rip off.
I know crap when I see it
I’ve been using computers from home since the mid 80;s. Since then I’ve tested over 10,000 software products. I’ve seen that when it comes to putting actual money into anyone’s pockets or delivering on the developers’ marketing hype most products fail. Big time.
Does this mean I think all SEO products are worthless?
No. For the die-hard DIY’ers I recommend a handful of specific SEO software programs. These are products that actually work. I’ve tested them. And I’ve used these very same products as a foundation to build up from when working with select SEO clients. I do not recommend relying solely on the products though. You also must use your head. Using every feature of an SEO software product can be akin to spamming. Don’t do it.
Why would anyone consider doing SEO themselves?
One reason to handle SEO yourself is to save money.
In-house SEO automation saves a substantial amount of out of pocket costs compared to the steep five or six-figures required MONTHLY when working with qualified top SEO companies.
Andre strives to help marketers discover the near-immediate impact of honest ethical marketing practices. He has advised hundreds of business owners on how to keep their dignity as they implement direct response marketing methods that work. Andre is one of only a handful of remaining professionals who can boast having become an online marketer a decade before the World Wide Web came into existence. And as a serial entrepreneur Andre launched his first direct mail business around the age of 12-years old. He has been building and advising ever since.