Now that I’m pretty much settled with my new webhost (if you don’t know the story of why I abandoned the last host don’t ask, it was a nightmare) I went to work adding Google Analytics tracking on all of my pages.
On my old host I used third-party software to track traffic and visitor behavior. But the thing is, I only tracked specific offers and pages created for SEO purposes. I pretty much ignored everything else.
Well, long story short, the change of tracking methods has been revealing.
Though I had initially created content to attract a very narrow market, the actual traffic I was getting came from multiple keywords almost totally unrelated.
What were highest number of visitors looking for?
- Sales letter templates
- Sales letter formats
- direct mail template
- “direct mail template”
- free direct mail template
- free sample marketing proposal health supplements
- and things like these
Well, I don’t sell or give away free sales letter templates. That’s not what my site is about. Generic sales letter templates fall way short of communicating directly to the real fears, desires, concerns and trends affecting your target market.
A better choice is to write your own sales letter, if you have the skills, training and time. Or hire a copywriter to do the work for you.
Still though, I know there are folks who will insist on using generic templates, hoping for results that are impossible to achieve with from a generic sales message. So for those folks here’s a link to a product I think they might like:
It’s inexpensive. And it gives an idea of a few different types of offers a business can make to its buyers. But as I said, no sales letter template can ever know in advance what trends are affecting your industry or affecting your buyers. For that you need to do a bit of research or hire a pro.
If you don’t have time or skill to write your own sales material I STRONGLY recommend hiring a copywriter.
Your sales letter or website will ring more true to the people who receive your sales message than if they were to receive a sales letter template they’ve probably seen a hundred times already from others.