Services Overview
Traditional marketing and advertising are dead and ineffective.
A stronger marketing matrix involves a two-pronged approach. First requires strengthening and leveraging relationships you’ve already developed with current and past clients and customers. Second your marketing plan must make use of smart internet marketing strategies.
These two steps are the most powerful ways to address the new realities and trends facing businesses today. We do this for our clients and we’d be happy to do it for you.
Every company is different. Any attempt to create ’standardize’ marketing packages falls short. An element important to you may get overlooked. And something that is a total mismatch may get included.
That’s why we prefer creating custom marketing packages for each client we work with. The custom marketing package we put together to reinforce your other marketing efforts will be as unique to you as you are from your competitors.
Still, though, there are folks who feel most at ease seeing a general ’snapshot’ of what is involved in a marketing package. The information below is listed to provide that peace of mind.
Total Marketing Package
This is a total knockout combination of online and offline marketing approaches. The Total Marketing Package is a performance-based packaged and is designed to increase sales, leads, referrals and redeploy underutilized assets now hidden in your company. Every business has underutilized marketing assets that can easily be converted to immediate cash — without increasing your advertising budget.
Our Total Marketing Package involves three main steps.
The first is evaluating and diagnosing your current marketing position, strengths and opportunities. The second is putting marketing ’systems’ in place that eliminate the guesswork from day to day marketing activities. And the third is track and measure results, and make adjustments as needed.
In addition to all of the services of the online Local Search Optimization package, the Total Marketing Package may include:
- Direct Response Marketing Campaigns
- Direct Mail Campaigns
- Lead Generation Marketing Campaigns
- Customer Retention/Reactivation Package
- Systematic Referral Marketing Package
- Publicity And Community Development Package
- Uncover And Redeploy Underutilized Hidden Marketing Assets
- Up To 12 Months of Consulting Support
Online Marketing Packages
01 :: Web Makeover
- Enhance existing site’s SEO for local market (onsite and offsite considerations)
- Enhance and Augment Existing Design To Improve Visitor Response
This package is ideal for the business that wants a static site that will showcase the company’s main product or service as well as attract local search engine attention. This is not a from-scratch project. We augment your existing site for improved search engine visibility and improved visitor conversion.
02 :: Local Search Optimization
- Custom Site with monthly updates
- Unlimited Email Accounts
- Capture and Broadcast email (maximize visitor conversion)
- SEO Attraction Package
- Visitor Conversion Matrix
This package applies to new designs and complete site redesigns. The Local Search Optimization package is ideal for the company that wants a complete SEO attraction package utilizing a combination of on-page and off-page elements proven to improve search engine visibility and visitor conversion. Also includes SEO monthly updates as needed to seek top local/regional search engine positioning.
03 ::National and Global SEO Marketing Packages
Typically more work is required to compete in the national and global SEO marketing arena. Major competitors tend to be strongly entrenched with good on-page and off-page SEO efforts. For most small businesses national and global SEO marketing is an overkill and an unnecessary expense. 95% to 100% of their clients reside within a 50 mile radius. Pricing for national and global SEO marketing services generally range from $5,000 to $10,000 on up, depending upon how deeply seated competitors are at this level. Read our blog posting to learn more about the advantages local SEO marketing offers over broader national or international SEO marketing.
Sales Letter Copywriting (online or offline)
We rarely accept projects that solely involve writing a single sales letter. Centering marketing efforts around a single sales letter usually misses opportunities. How do you plan to track response and conversions? What steps have been put in place to automate follow up, upselling, backend selling, and referral requests? Once you find a combination that works, what steps have been put in place to continually bump response and conversion? How do you plan to convert this package into long-term, ongoing sales? Clearly, more is required from a direct response campaign than a simple sales letter. To get the maximum response and sales from your market we recommend our Total Marketing Package, which also includes direct response copywriting.
Get The Success You Deserve For Your Company Now
I’m here to help you see the greatest growth possible with the least expense and effort required of you!
As a first step I recommend you watch my free business growth video.
Click Here to watch our free small business marketing video today.