Well, not really…
If you are a regular reader of my blog you know I recently created a guide for Yellow Pages Advertisers. Well, actually two guides.
Long story short…I’ve been too busy to promote those guides. I wrote them. Put up five different versions of a sales letter with intentions of split testing. And then did nothing with the project.
Lo and behold Google began sending traffic to the pages. This is well before I even had a chance to run live test purchases through the sites and well before I’ve had a chance to sit down and setup split testing software or even write a simple news release for that matter. Still. An out of state business owner found one of the offers via Google. And made a purchase.
Ordinarily at this point I’d be busy doing my happy dance.
But in this instance the buyer ran into a shopping cart ’snag’…then emailed AND telephoned me saying, “the email [in the cart] was UNREGISTERED with Pay Pal and when I sent an email there to get info about where my money went, that email got kicked back to me! IS THIS A SCAM???? “
Needless to say I was embarrassed beyond words.
So I quickly sent the products and apologized. And thanked her for pointing this out.
The point is until you’re 100% ready to begin taking orders hide, block, prevent Google from finding your pages. Because when Google catches you off guard and starts sending you quality traffic, your buyers might get enraged and tell you that YOU SUCK FOR NOT HAVING YOUR CART VERIFIED YET!