One of the greatest challenges to effectively marketing a business is determining which marketing method is best suited for your company. Their lack of marketing knowledge leaves many business owners and decision makers fearful of the future.

That’s because most look at what competitors are doing and simply imitate that, whether good or bad. The problem with that approach is you limit your growth potential by using just one or two marketing methods that competitors are using.

That's a very weak marketing position to be in. If it is a bad approach obviously your chance of success is doomed from the onset. And if it is a good approach, your chance for real growth is hampered because any setback means your one and only income source dies, like a worm cut in half. There's little or no hope for survival.

The best marketing strategy involves more than selecting only one or two marketing approaches competitors may be using.

The best marketing approach resembles an octopus.

An octopus is a very effective hunter and predator. And if it loses a limb during a battle with a shark or other octopus, it may momentarily lose some of its strength and agility…but it adapts and continues on as an effective hunter and predator.

It’s the same with marketing your business. The more marketing approaches you use simultaneously the more successful you can become and the easier it is to continue growing your company. No setback in any single marketing approach will ever devastate you or pose major problems. You will thrive despite any challenges your ‘wormy’ competitors may face.

Few small business owners realize there are more than 400 methods for bringing in new business, for increasing web traffic, for selling more to existing clients, and for increasing repeat sales that few of their competitors are using — let alone even know about.

The great thing about this is while competitors continue to inch along and imitate worms in their marketing attempts you will become the dominate marketing octopus. Fearful of nothing.

How many marketing methods are you using in your business now? Have you reached your true growth potential? Contact me for a confidential business growth analysis.

Lets see if we can leave your competitors in the dust, sitting around talking ‘fish stories’ of the one that got away.