Advertising Isn’t The Only Way To Grow A Company
My greatest frustration is watching successful companies miss huge opportunities for growth.
Just yesterday a business owner I spoke with said, “that won’t work for my industry”. He was adamant that no form of marketing would work for his industry other than cold calling. He’s wrong. And his growth is hindered by such a closed view. Many of his competitors totally dominate him. He’s forced to work long hours as a slave to his company and unable to take off more than two or three consecutive days once a year. His family rarely sees much of him.
This isn’t completely his fault though. Traditional advertising had been such a huge waste of money for him that anytime something new comes up he immediately discredits it without checking.
He’s not alone.
Business owners are so tired of over-hyped marketing promises from online and offline advertisers that as soon as anyone mentions anything remotely related to increasing sales they flee like an ostrich that runs and buries its head in the dirt.
It only takes once or twice of being burned by empty promises before people began to think that marketing doesn’t work. They stop believing in possibilities.
I admit it. I’ve been burned too. In the early 90’s I took every penny I had (and then some) and put it into a cluster of radio commercials to promote a business I owned back then. The ad agent told wonderful stories of how so-and-so used radio ads and became an overnight success. I was excited for that to happen to me too.
He lied. I lost everything. That was a very painful learning experience.
No wonder people are reluctant to believe in marketing. Sometimes it takes hitting bottom before we learn how to reach the top. No child came out of its mom’s womb walking. Falling is part of the learning process. At least that’s what I tell myself.
Really though it doesn’t have to be that way.
Smart marketing is totally measurable and predictable. And it doesn’t involve spending more money on ads. It took me a long time to learn that.
It’s true. A business does not have to keep spending money on ads to grow.
There are several far easier and cheaper ways to increase sales without spending more on advertising. I know that may be hard to believe, but it’s totally true. To prove it to yourself grab a free copy of my The 12 Step Marketing Strategies White Paper. No matter what industry you are in, these strategies will help you grow.
You can get a free copy from my Technology Marketing Strategies home page. Don’t let the title fool you. The strategies transcend industries.
PS: Is there room for increased profits and more growth for your company? Request a free business growth analysis to find out.