How do most business owners market their companies?
Most simply copy what their competitors are doing. That’s because they have a difficult time discovering how to attract new clients, sell more to existing clients, or reactivate clients who’ve drifted away beyond what competitors are doing.
If you’re in that boat you may appreciate having a list of marketing methods.
Perhaps reading through this list of more than 101 marketing methods will prompt you to come up with new strategies for increasing your sales.
- Ad Specialties
- Advertising in all its forms
- Advertorial Services (press release services)
- Advisory Board
- Ancillary Products/Services
- Answering Machine Messages Business Cards
- Audio Recordings
- Audiocassettes - commercially produced
- Awards
- Billboards (Highway bus subway bench)
- Booths (Trade Shows Conventions Expos etc.)
- Brochures
- Bulletin Boards
- Business Card Ads
- Calendar Listings
- Canvassing
- Car Cards
- Card Decks
- Catalogs
- Celebrity Spokesperson
- Centers Of Influence
- Clinics
- Community Service
- Conferences
- Consultations
- Contests
- Coop Mailings
- Coupons
- Courses
- Cross promotions
- Demonstrations
- Direct Mail
- Directories
- Distributors
- Donations (high-profile non-profits)
- Door hangers
- Education
- Electronic Bulletin Boards
- Exhibits
- Fairs
- Feature Stories
- Fliers
- Four-wall marketing
- Fundraisers
- Gift Certificates
- Gifts
- Group Mailers
- Inserts
- Interviews
- Invitation-Only Events (guest events; breakfast; seminar etc.)
- Licensing
- Listings
- Loss leaders
- Magazine Ads
- Mailing Lists
- Matchbook Ads
- Movie Theater Ads
- Networking
- New Niches/Market Segments
- News Releases
- Newsletters
- Newspaper Ads
- Parking Meter Ads
- Party Plan
- Per Inquiry Ads
- Personal Contact
- Personal Letters
- Placemats
- Point of Purchase
- Positive Picketers
- Postcards
- Posters
- Preferred Provider
- Premiums
- Pro bono work (for visibility sake and to get closer to key players)
- Public Speaking
- Publicity
- Publishing
- Radio spots & ads
- Radio Talk Show/Interviews
- Recorded Phone Messages/Info-lines
- Referrals
- Rolodex Review
- Sales Reps
- Seminars
- Signs
- Special Events
- Sponsorships
- Statement Stuffers
- Surveys
- T-Shirt Ads
- Tabloid
- Take Ones
- Tele-prospecting machines
- Telemarketing-Inbound
- Telemarketing-Outbound
- Television
- Trade Association Memberships
- Trade Shows
- Vanity Radio
- Vehicle Ads
- Videocassette Box Ads
- Videotape & DVD presentations (sales messages)
- Word-Of-Mouth marketing
- Workshops
- Write Articles
- Write Books
- Write Reports & whitepapers
- Yellow Pages Ads
Knowing these marketing tactics exist is an eye opener. However, simply having a list of marketing methods is ineffective alone.
Plenty of questions should come to mind as you read this list…
- How are you going to implement these tactics?
- Which methods are most profitable for your business?
- What fatal mistakes can cost you your company while trying to implement these strategies?
- What case studies and examples will you follow to apply these methods?
- Which strategies are useless for your industry in today’s market?
- How can you apply these methods with the least possible risk and least expense, and still get maximum profit for your business?
Coming up with answers to these questions will put you heads above your competitors who sit clueless, wondering what do you know that they don’t know.
Need help implementing a powerful marketing plan? Perhaps I can help.
You might find the resources throughout my blog, articles page, and marketing course helpful. If you need one on one help though, and would prefer someone else does everything for you then request a business growth strategy session with me.
The details are here