Marketing Blueprint - Part9
9) “Package” And Profit From Your Specialized Knowledge
This involves creating, publishing and marketing your specialized knowledge. Don’t undercut the value of your brain. I have yet to find anyone in business who hasn’t generated unique experience or methods that others wouldn’t be dying to pay to learn.
Your experience can save someone else valuable time and money.
For example, repackaging my 29 years of specialized knowledge is how I primarily earn my living today. It’s what I do daily and help others do too. I’ve consulted with doctors and dentist, service business owners, authors, entrepreneurs and others. The ironic thing is…I’m a college drop out.
Don’t get me wrong. I love learning. I’m a perpetual student.
I’ve continued to attend college courses, extension courses, as well as private seminars and workshops over the years.
The thing is, college moves too slowly for me. What I can learn in a week from delving into books and speaking with others who are already working in an industry would take several months or years to accomplish in college. I’m too A.D.D. for that.
So more than two decades ago I quit my one and only full-time year of college. Despite being a college ‘drop out’, I now advise some of the brightest minds on earth.
It’s not because of being brighter than others…because that’s not how I see myself.
It’s simply because of the specialized knowledge I’ve acquired over the past 29 years studying some 2,000 books on nearly every business subject under the sun, and from directly working in ten different industries, and from advising hundreds of business owners in seven countries.
I suppose my unique knowledge can be acquired by hiring several people who each have experience in one or more of the areas I have experience and knowledge. But the thing is, an employer would need to hire seven to ten people (or more) to gain the same benefit of my specialized knowledge.
Trying to hire multiple people to fill one unique set of shoes is an expensive and time-consuming gamble. A gamble that is not guaranteed to pay off.
That’s what makes the gray matter between my two ears a valuable asset to business owners, as well as to others I’ve advised and trained to enter into the business consulting field.
You too have acquired specialized knowledge. You can profitably license to others what you know.
Whether your clients are consumers, professionals, or other businesses, your knowledge can be ‘packaged’ into books, videos, seminars, teleseminars, and even through consulting, coaching, and teaching others.