Marketing Blueprint - Part2
2) Increase The Frequency Of Client Purchases
Apply as many marketing methods as possible and are profitable for increasing the number of times a week, month, quarter, or year your clients buy from you.
The more frequently they buy, the more money your company generates. For ideas on how to increase buying frequency, if you haven’t already done so take a look at my checklist of 101 marketing methods.
Also, if you sell direct by mail or online, think of ways you can implement an autoship or auto-renewal program into your current marketing and sales process.
I was surprised a couple of days ago while waiting for a prescription at my local pharmacy to hear their audio system advertising ‘auto prescription renewals’.
The pharmacy will call you every month to remind you to pick up your prescription, which they kindly auto-filled for you. And the ‘nice’ thing is…you don’t even have to remember to schedule your renewal. The pharmacy handles everything for you.
The reality is, this is a method to stop client attrition and boost prescription renewal frequency. The pharmacy is encouraging customers to avoid letting prescriptions lapse. Why? Because the pharmacy doesn’t earn a penny on prescription refills that go unfilled.
The win to the customer is less hassles with remembering to call in or stand in line to refill prescriptions. The win to the pharmacy is increased renewal frequency from what could be otherwise disloyal or forgetful pharmacy clients.
More ways to increasing frequency than these. Perhaps you can offer or recommend additional products or services throughout the weeks and months. These can be your own products and services.
You can even offer products and services from other companies that sell products that are complementary to what you offer.
For example a pool cleaning service can offer outdoor furniture from a trendy outdoor furnishing company. How? Simply joint venture with another company.
This is a win all the way across the board. The client or customer usually gets a special offer or discount and the two companies split the revenues or profits from the relationship.
Joint ventures are just another way to increase buying frequency. I’ve identified 47 ways to get existing customers to buy more, and more often. Perhaps some of these additional marketing tactics will apply to you. Keep reading to find out how to get a free gift that will help find out how many more ways you can profit from the relationships you’ve already established with your clients.