Marketing Blueprint - Part11
11) Publicity And Promotions
Closely related to community development is self-promotion through public relations.
Believe it or not, every business has something newsworthy to say.
For instance, can you come up with ideas for workshops or seminars, or unique owner expertise, or interesting client experiences that would benefit or interest your community?
Also, what is occurring now, has occurred in the past, or might predictably occur in the future that would affect your industry or affect members of your target market?
Those trends and predictions are news. Write a news release to inform your community of these events, ideas, experiences, and predictions.
Having your name in the media your community is likely to read and trust will improve your image and attract qualified clients and customers.
Aside from the media, consider publishing articles or books. Forget about trying to write the next great best seller. The purpose of publishing books and articles is to generate leads and increase your credibility.
Where to publish your articles and promote your book? Within your industry trade journals. But an even better source, and often overlooked opportunity for self-promotion, are the official trade publications of your most probable and profitable client’s.
Writing articles is easy. Just write about what you know. Be yourself. If that sounds daunting, here’s a list of article sentence starters that will help:
If you still have trouble writing, then grab these 20 article templates. The templates will make you look like an instant expert.
When I accept a client for my Total Marketing Package, I usually look at these templates for starter ideas for articles to ‘ghostwrite’ for my client. I also look at articles that have been written in their trade journals as well as the trade journals of their most probable clients. I can tell you from personal experience, the template formats are an effective way to get your ideas published.
By the way, I do not accept private ghostwriting assignments. I only offer ghostwriting services to clients of my Total Marketing Package. I must say so to avoid any disappointment from folks who may have an idea of hiring me for an article or two. I’m not available to write articles apart from offering my Total Marketing Package. So please don’t ask.