Marketing Blueprint - Part10
10) Community Development
This involves the often dreaded “V†word. Volunteering.
This entails getting involved. Volunteering brings more success by focusing on giving instead of receiving.
Community development requires looking for ways to boost your image in your community. If your business is a retail organization, likely your community is the area within a 20 mile or so radius of your business or office.
But a community can be much larger than that. Especially if you own a business-to-business company or market your business globally via the internet. In those cases your community may in fact be global.
Entire books have been written on this aspect of business growth. To sum things up, ask yourself are there appropriate volunteer activities, donations, or sponsorships that could improve your image in your community? If there are, then reach out to your community by giving.