“AWAI isn’t that good. In fact some of there (sic) stuff just plain out right (sic) STINKS!”
The course isn’t bad. It’s actually quite good. The marketing hype and weasel words from some of the more unsavory affiliates indicates you are getting more than you are really getting. Such lying is bad for everyone.
I finally ‘get’ AWAI. I purchased the Six-Figure Course at least six years ago. I don’t recall the exact date. I do remember that I had hoped the course would contain everything needed to both learn to write sales copy and get high-paying clients right away–as many AWAI affiliates claimed.
The original ‘hard copy’ course fell short on both accounts.
At first I was pissed. Feeling maybe I had again been taken for ride by another dishonest marketer who promised the sun moon and stars while delivering plain dirt.
But then sometime later I read E. Haldeman Julius’ The First Hundred Million. That one book helped me to realize it’s not AWAI‘s fault I felt taken. The fact is the fault was my own.
That’s because as a whole serial entrepreneurs and wannabe writers are obsessed with learning how to make money from writing but not the least bit interested in spending time or money learning how to actually write.
Here’s what E. Haldeman Julius had to say after meticulously tracking ‘our’ buying behavior:
Harassed editors bemoan the fact that thousands of people are laboriously putting pen to paper in an endeavor to add to their income, or even, in a few instances, to win fame and fortune overnight by writing some best seller which will later be put into the movies. Probably no definite figures have ever been available on this question. Even popular contests, in which attractive cash prizes are offered for manuscripts, cannot feel the popular pulse to the extent that the Little Blue Books which offer aid to these people can tell how much interest there is in writing for profit. Of course, too, many people who enter prize contests are under the illusion that writing takes no training, people who believe that writers just dash off their stuff in mad moments of frenzied inspiration. Such people would not spend even five cents for a book to tell them something of the technique of the craft they hope to enter.
In modern language he said we desire to make easy money just writing but we don’t really want to learn how to write. We want a money-making business opportunity. We want to believe in promises of easy money. We certainly do not want a language course–even if that is exactly what we need.
When were Julius’ words written? 1928.
Sadly, this indicates human nature has not changed in 85 years. As a whole we still would rather not spend a dime on writing courses or spend hours (even a single hour) reading grammar books. We want ‘instant inspiration without effort’. We want promises and hand stroking. Most business opportunity seekers do not want to actually put forth effort to earn money. They are more obsessed with collecting information.
Andre strives to help marketers discover the near-immediate impact of honest ethical marketing practices. He has advised hundreds of business owners on how to keep their dignity as they implement direct response marketing methods that work. Andre is one of only a handful of remaining professionals who can boast having become an online marketer a decade before the World Wide Web came into existence. And as a serial entrepreneur Andre launched his first direct mail business around the age of 12-years old. He has been building and advising ever since.