First off let me tip my hat to and offer a kudo to Sarah Gooding for creating the lovely WordPress child theme Ex Astris. However this theme caused me untold […]
Andre strives to help marketers discover the near-immediate impact of honest ethical marketing practices. He has advised hundreds of business owners on how to keep their dignity as they implement direct response marketing methods that work. Andre is one of only a handful of remaining professionals who can boast having become an online marketer a decade before the World Wide Web came into existence. And as a serial entrepreneur Andre launched his first direct mail business around the age of 12-years old. He has been building and advising ever since.
Thinking of launching your first website for your ‘brick and mortar’ business? Fine. But before you jump in heed these warnings about the three most common web hosting and design […]
The idea of ‘going online’ leaves many decision makers feeling overwhelmed. This article gives the information needed to answer the five greatest questions about putting a business online.
It seems when I’m approached offline by business owners there is one topic I’m cornered and asked about more than any other…it’s how to setup a small business website. If […]
What is Google Adwords? How can a small business best manage Adwords in-house or through an agency? These questions and more are answered in this post.
This post is a follow up to my previous post titled How To Identify A Consulting Leech. After writing that ‘rant’ these four points began eating at me [pun not […]
leech 1. any bloodsucking or carnivorous aquatic or terrestrial worm of the class Hirudinea, certain freshwater species of which were formerly much used in medicine for bloodletting. 2. a person […]
When it comes to guarantees in copy there are three choices I’ve noticed. Option 1, no guarantee. Option 2, a vague or boring ‘copycat’ guarantee. Option 3, a compelling winning […]
If you would like to dramatically boost profits and cash flow simply from multiplying the performance of existing ads, sales letters, landing pages, emails and marketing you may already be […]