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Are You A Marketing
Octopus
Or A Marketing Worm?
by Andre
Bell
"The more marketing approaches you
use simultaneously
the more successful you will become..."
One of the
greatest challenges to effectively marketing a business is determining which
marketing method is best suited for your company.
Most people look at what their competitors are doing
to market their businesses and then simply imitate that, whether good or bad.
The best marketing strategy does not involve
selecting only one or two marketing approaches that we see others using.
The best marketing approach resembles an octopus.
Eight Is Enough
An octopus is
very effective at catching food with eight limbs. If the octopus loses one limb
it may momentarily lose some of its strength and agility, but it adapts and
continues on as an effective hunter and predator.
It’s the same with marketing your business. The more
marketing approaches you use simultaneously the more successful you can become
and the easier it is to continue growing your company.
You will continue to thrive despite the challenges
that your competitors may face. No setback in any one marketing approach will
ever devastate you or pose major problems.
Despite the many options available most companies
use no more than two or three marketing methods at best to grow their company.
Now You See It...
Few realize
that there are over 100 methods for bringing in new business, for increasing web
traffic, for selling more to existing clients, and for increasing repeat sales
that their competitors are not using.
They basically imitate worms in their marketing
attempts. A worm’s approach to life is singular. It does not use multiple limbs
because it has none. Its existence is slow and labor-intensive. Very unlike an
octopus.
The great thing about this is that most competitors
are making this same mistake. They may be too busy, too shorthanded, or too
myopic to do much more than hand out boxes of business cards and sit around
talking ‘fish stories’ of the one that got away.
That is a marketing approach to avoid.
When All Is Said and Done
Don’t just
settle for putting up a website, or running an ad in the yellow pages, your local newspaper, or on the radio,
or even TV for that matter. Use as many marketing methods as make sense for your
industry, your market, and your company.
Then you will become a marketing
octopus... while your competitors slothfully slither along, remaining marketing worms.
Andre Bell
is a writer, researcher, and marketing advisor. Click
here to learn how to immediately double or triple sales in as little as 30 to 45
days and get the maximum sales,
leads, and profits possible for just about ANY business in
ANY industry. |