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Top Nine Strategies To Attract More Clients Now
Here
are nine swift strategies to Attract More Web Traffic, Increase Foot Traffic To Your Storefront,
And Make More Money now
Here
are nine quick strategies for increasing sales and attracting more business now.
Add
these strategies to your marketing arsenal and win the war against your
competitors today.
1.
Trade journals, ezines, and web sites that cater to your ideal client
One secret for gaining substantial increase in sales is to communicate where
your clients who buy the most of whatever it is that you sell hang out.
Focus the majority of your advertising on communicating with the people who will
generate the best sales for you.
2. Write Articles
Writing articles builds credibility and visibility. Write where your market will
most likely see your article. No use wasting bullets shooting at targets that
just ain’t there.
Where to publish articles?
Submit articles to the trade journals and web sites that cater to your ideal
clients.
The SRDS provides listing of print media and trade publications through its
web site at www.srds.com
To get a listing of nearly 50 sites to publish articles online for free, read my
free online publishing
article.
3. Business Cards
If you invest in business cards you may as well get maximum effectiveness out of
them. Your business card should be a mini-billboard to pre-sell your product and
service and generate leads. It should never be a listing of your contact
information along with your company logo.
Author Debbie Jenkins publishes a free ebook titled, Card Shark, that provides
tips on improving the effectiveness of your business card.
Her ebook is helpful and is available at http://www.leanmarketing.co.uk/card-shark
4. Coupons
If you use coupons never offer just one choice. Multiple coupon offers of three
items always out pull coupon offers of only one item.
Many of your prospects will decide ‘no’ to an offer simply because you
haven’t given them options to choose from. A single offer is basically an
ultimatum, take it or leave it.
Many will leave it.
5. Direct Mail
This is an outstanding medium to use for communicating directly, one-on-one with
your clients and prospects -- but only if you can clearly define your target
market.
A shotgun blast to every name and address in a particular area will seldom prove
profitable.
Make certain your direct mail offer includes the a compelling headline, an
offer, a Unique Selling Proposition, and a call to action. And preferably a
deadline. Without these your direct mail offer will fail to produce measurable
and predictable results.
6. Test Everything
Constantly test your offer, your headline, your guarantees, and all aspects of
your communication to determine if a better response is possible.
Strive to improve the quality of your advertising and marketing responses and
you will find your marketing results improving exponentially.
7. News Releases
“Free” publicity can be one of the best sources of marketing. Publicity
generates credibility and trust. publicity can also generate clients who are
pre-sold on you and your product and service.
8. Yellow Page Advertising
Most advertisers seriously miss the boat when using this medium. They run ads
that are nothing more than a simple business card with contact information on
it.
To be successful at Yellow Page advertising you must provide a Unique Selling
Proposition, an offer, and a call to action as a bare minimum.
Anything less is a waste of your advertising dollars.
9. Viral Marketing
Viral marketing is a process that operates similar to the way a virus grows,
it continues to replicate itself indefinitely totally independent of its author.
Writing ebooks and distributing free content for use in other people’s ezines
and newsletters are all forms of viral marketing.
In exchange for providing valuable content to others, your visibility and
credibility increases. Probably no other marketing system will continue to grow
independently of any effort from you as a viral marketing system will.
Andre Bell
is a writer, researcher, and marketing advisor. Click
here to learn how to immediately double or triple sales in as little as 30 to 45
days and get the maximum sales,
leads, and profits possible for just about ANY business in
ANY industry. |