What is Google Adwords?
Google Adwords is the world’s largest online auction. Instead of bidding on physical products, advertisers bid on keywords across Google owned or Google managed properties.
Basically you enter a 4-line text ad and a few details specific to your offer or information and then receive visitors to your site or direct calls to your phone.
The beauty is your ad only shows to people who are actively searching for exactly what you have to offer.
And unlike traditional advertising, regardless of what you bid, you only pay when someone clicks your ad to get more information. You do not pay for ‘branding’ or ‘exposure’. You pay for clicks. Actual visitors.
The process of creating your 4-line ad is easy.
However the technical side of managing keywords, choosing which of Google’s properties to advertise on and which platforms to target is not so easy. Does your market search using mobile devices? Or are are your visitors primarily sitting behind desktop computers when they search for your information? Are video ads or text ads or image ads best suited for your market?
Generally, sorting these tasks and questions is best handled by a Google Partner. Setting up an account is easy. Managing Adwords is best handled by someone who keeps up to date with online changes daily.
To learn more about Adwords watch this short one-minute introduction to Adwords Video